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Urban Personalities is an ongoing multi-image conceptual project. It looks for the personalities of owner-entrepreneurs expressed in their storefront "faces."

This concept seeks the opposite of the corporate franchise look and feel — a strategy that surpresses the owner's personality while only pushing the strategic, uniform corporate identity.

In Urban Personalities multiple personalities are shown adjacent to each other — more or less "shoulder to shoulder" — to create contrast between personalities and add emphasis to the uniqueness of each personality.

This project's long term goal is to create a larger body-of-work that consistently conveys this concept.